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| Don't discount advertising in the phone book!; Seems to be a good way to go. | |
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| Tweet Topic Started: Feb 9 2016, 12:02 PM (788 Views) | |
| cwatkin | Feb 9 2016, 12:02 PM Post #1 |
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For those who run their own small business, don't forget to advertise in the phone book. I thought long and hard about this as it isn't cheap and you are committed for an entire year. I figured this was some outdated relic that one really looked at anymore but was wrong. The people who call from the phone book are not tire kickers/hagglers and seem to have money to pay for your work. They are not just drama-filled idiots like you often get from Craigslist and similar. I haven't been keeping any demographic data but I would have to say that all those from the phone book are 50 years of age or older. Anyway, this has worked out a lot better than other ads such as web, radio, and the like. I think this is the way to go if you ask me. There is also a local site kinda like Craigslist that is extremely cheap to advertise in. Lots of people use it but you get the full spectrum of people from great customers to real scum bags. The nice thing about the phone book is it seems to naturally filter out these pains in the behind. Anyway, don't discount the phone book as something people don't use anymore. I am sure this might be a different story in a technical place like Silicon Valley but I think it is of value most other places. Conor |
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| ZXTjato | Feb 9 2016, 12:33 PM Post #2 |
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bass heads
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there is this thing where i work called groupon, this cheap advertising is pretty much what you talk about all the time, the groupon attracts the dumbest of people, they come here expecting the thing they bought to include everything and a bag of chips. i understand where you come from getting people who if they cant afford whatever the product or service is then possibly they shouldnt do it. here in scottsdale AZ everything costs more because this is the higher income part of town, the groupon attracts people who cant afford this type of facility, im not to judge them but why am i the one that takes the brunt of complaining people about price, when they already bought a 40% off ticket. these people some times just dont understand the simplest of things, like the full price people seems to just "know" whats going on, the groupon people just are clueless. i can not figure this wide shift out. thats 46000 groupon customers and 52000 regular people, and its a HUGE differance night and day, black and white. i dont get it |
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| Old Man | Feb 9 2016, 02:35 PM Post #3 |
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That's because you are looking at it in a "black and white" sort of thing. That is RACIST and will not be tolerated!
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| ZXTjato | Feb 9 2016, 07:01 PM Post #4 |
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bass heads
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guess I should have made that more clear, I was not racial profiling any one it was more of a huge contrast to the 2 groups of customers maybe apples and rocket ships?
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| cwatkin | Feb 9 2016, 07:15 PM Post #5 |
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I sometimes advertise crappy old computers for around $100. These have the monitor, mouse, keyboard, and a NIC card to get online but are just very outdated and slow. The people calling about these cheapos always demand the latest features and I have to tell them that some of the parts they mention cost nearly $1000 each and you are requesting 4x such components in a $100 computer! I used to refurb these when I got them in during slow periods but now no longer give these older systems the time of day. The time wasted dealing with dumbasses makes them more of a liability than an asset to me. Certain companies seem to try to target the low end market. I try to avoid it! I always make the comment that I don't know what is worse, computers from Wal-Mart or people who buy computers from Wal-Mart. The slightly more expensive computers don't seem to have this problem. People realize they are a good middle of the road but not a $4000 gaming system. I have heard of Groupon but never used it. It is a nationwide deal. The way I understand it is that a company gets a guaranteed number of sales or seats sold, etc. and in return sells for less. It is essentially a "group coupon" hence the name. Your description of Groupon basically fits my experiences with the people I get from Facebook. I tried a few ads there and the people were so dumb I was amazed they were even able to use a computer or phone to view Facebook. Maybe the phone book is good because people actually CALL a phone number and don't just text. Filtering out texters seems to also eliminate the people like this. Conor |
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| Car Nut | Feb 9 2016, 09:09 PM Post #6 |
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Hard to believe, but I'm fairly certain Old Man was making a joke. (Just kidding OM)
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| Old Man | Feb 9 2016, 10:04 PM Post #7 |
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Now you have hurt apples feelings. Just be thankful that rockets are not upset, think what would happen to all your recent work if a rocket would get mad and target your house!!!
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| cwatkin | Feb 9 2016, 10:27 PM Post #8 |
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Compare the customers to tools. It is like comparing a cave man club to a laser designed to perform brain surgery. These people might as well be from a different planet! Conor |
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| ZXTjato | Feb 9 2016, 11:24 PM Post #9 |
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bass heads
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you guys
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| mt999999 | Feb 10 2016, 01:35 AM Post #10 |
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Self-Declared "Genious"
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I'm not going to lie, I still use a phone book for everything... it sits right next to the phone. It's a lot easier to look up the doctor's name/number or the pizza place's number by flipping a few pages, rather than hiking upstairs, wait for my computer to boot up, and do a search, ending up with a possibly outdated number.
Edited by mt999999, Feb 10 2016, 01:35 AM.
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| ZXTjato | Feb 10 2016, 01:49 AM Post #11 |
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bass heads
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or using my stupid phone for pizza that gives me advertisements and garbage on web searching. phone book is the way to go for sure. |
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| cwatkin | Feb 10 2016, 11:44 AM Post #12 |
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There is also an advantage for me.... If the person has a broken computer and is looking for someone to fix it, they sure can't look up someone on the computer! Conor |
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| sixtharmy | Feb 11 2016, 11:48 AM Post #13 |
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From the consumer side there's also an advantage. If you find it in the phone book, then usually the business owner is old enough to know what he's doing, and proud enough of what he does to spend the money advertising. My local yellow pages keeps getting smaller and smaller, but I usually still find the guys I trust to sell/do things listed in it. I've found Groupon to be useful for checking-out restaurants that I don't know. I've found some good restaurants through Groupon, and I've found some really bad ones. The good ones I go back to now and then. As for the bad ones, at least I only paid a fraction of the going rate the one time I ate there. |
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| cwatkin | Feb 11 2016, 12:51 PM Post #14 |
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That is interesting. I guess being in the phone book shows that the business is established and serious about staying around. As for Groupon, I have never tried it. I just checked and no one in my area has participated. This seems to mainly be in the larger cities so makes sense. I was talking to a friend about it last night and he said he tried it once and would never do it again. Of course he only tried it once and had a bad experience but it sounds like things can be very mixed. His problem was that he bought a $50 gift card at some restaurant for $18 using Groupon. He was treated like a second class citizen with poor service the entire time and encouraged to buy many extras that he didn't want. He said the place might have been great if you paid full price but based on his experience, he would never go back. That was his first and only experience. I am sure there are better places out there and at least you didn't spend a ton if you didn't like one of them. Conor |
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| ZXTjato | Feb 11 2016, 01:16 PM Post #15 |
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bass heads
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that sounds about right, groupon does not encourage return customers. why would you spend $50 after spending $18? most and i mean a HUGE majority of the groupon i see here they expect the cheap ass price to give them 5 diamond service. groupon is the worst thing to ever exist, it spreads the money out to thin and to many hands. if you have a problem with your service, experiance or whatever, well that sucks for you because you BOUGHT a groupon, come in the store pay US and if there is an issue WE can fix it refund you, or do whats needed. groupon is used by those who can not afford to pay full price for a service. i went to the zoo with my mom and girl, i Refused to buy groupon even tho it would have saved like $40. why would i take money away from the zoo and give it to that scam groupon. |
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guess I should have made that more clear, I was not racial profiling any one it was more of a huge contrast to the 2 groups of customers maybe apples and rocket ships?
7:25 PM Jul 10